Berger Video A Video Production / Digital Video Editing / Sound Design / Broadcast Video Studio

Adam Westbrook is a multimedia journalist in the UK. I came across one of his blogs and found it very enlightening. In his article, he points out some online viewing facts about the content we view on internet sites. The breakdown is as follows…

Comedy/bloopers: 26%
Movie previews: 29%
Music videos: 31%
News stories: 32%

“The most-watched online videos are not professionally produced” with video shot by consumers taking up 43% of regular online video viewing.
Just because you can shoot video from your phone and upload it to YouTube…doesn’t make it a good idea. If you want to send a video of the big fish you caught on Pelican Lake to your brother in Springfield, that works great!

Question: What tells your prospects and customers that your business is professional?
Answer: Everything they see and hear about your business.

A professional website communicates you’re professional, and so does a print ad or a brochure. In fact, every marketing piece produced and distributed tells your story.

Video is no longer limited to a broadcast medium. Businesses that traditionally did not advertise on television have a great opportunity to enhance their image using new media technology. But it’s important not to make the mistakes that many companies made when desktop publishing software made its debut in the mid 80’s. Suddenly, office managers everywhere were assigned the task of “in-house graphic designer” because of a new software purchase. I sold printing back then and I remember the chaos as a result of that paradigm.

Online video is a phenomenon that is becoming more popular and there are many consumer products out there that one can have lots of fun with. But, just as you would hire a professional web developer and a professional design firm, be sure to hire a professional video producer.